The last unfitted
club in golf

The first intelligent putter fitting display.
Built for retail. Designed for performance.

The Problem

Putting is 40% of the game.
It's still sold on instinct

Current Retail customer journey for a putter purchase

1

Browse the wall

No data, no structure. Just guesswork.

2

Roll a few balls

No biomechanical assessment, no measurement of stroke arc, lie angle or face impact.

3

Choose on instinct

Decisions are driven by price point and aesthetics — not performance data.

30–60 min

per fitting — when it happens at all.

Traditional fitting tools demand:

  • —specialist staff
  • —dedicated floor space
  • —and extended customer commitment

Margin on fitted putters is weak compared to fitted drivers and iron sets.

The process does not scale.

Scroll to reveal Putter Experience
Putting green without Putter Experience Golfer using Putter Experience display
Without
Putter Experience

The Solution

Fitting that works at retail speed.

The customer answers, the cameras measure, and the session ends on a putter — in under fifteen minutes, with nobody from your team standing next to them.

I.

Self-Directed Experience

Under 15 minutes
  • Structured questionnaire covering handicap, stroke tendencies, and miss patterns
  • Grip, stroke and head shape — the golfer answers on the screen, at their own pace
  • Fully autonomous from start to recommendation
  • No staff required at any point
Grip selection screen on the Putter Experience display
Head shape selection screen on the Putter Experience display
II.

Real-Time Motion Analysis

AI Powered
  • Dual cameras capture posture, stroke arc, and face angle at impact
  • Lie angle recommendations generated in real time
  • Every putt read and scored: face at impact, path, launch direction, centering, speed and skid
  • No sensor hardware attached to the putter — no specialist required
Posture and lie angle measured live on the display
Stroke analysis of a putt: face angle, path and ball data
III.

Live Inventory Recommendations

ERP Connected
  • Every session ends on a scored, ranked putter recommendation
  • Recommendations filter in real time against live ERP stock
  • Customers see only what's available today — or orderable
  • No dead ends. Every fitting converts to a sale
Ranked putter recommendations at the end of a fitting

More than hardware

You are not buying a kiosk.

One screen, two cameras — and the technology behind them keeps improving.

The Putter Experience display: touchscreen, stroke camera and dynamic loft camera

Touchscreen — the interactive experience

Stroke camera

Dynamic loft camera

Runner's proprietary technology

The analysis, scoring and recommendation engine behind every session.

It improves with every putt

Every stroke it reads is one more stroke to learn from: the more putts go through it, the more data there is behind the analysis, and the sharper the matching gets over time. New putters and new features are applied for you.

Support that comes with it

Technical support, after-sales service, and warranty while the licence is active.

The Database

A recommendation is only as good as the data behind it

Every recommendation is matched against a reference database of the putter market — built, verified and maintained by us, not scraped from catalogs.

1,000+
putter references
23
brands covered
Daily
updates — new releases and spec changes

18 specifications on every model

—Head type and shape
—Neck and hosel configuration
—Toe hang and balance
—Standard lie and adjustment range
—Standard loft and adjustment range
—Available lengths
—Head weight
—Shaft type
—Standard grip
—Right- and left-handed availability
—Retail price
—Product image and market availability

The fit is matched to real specifications

A measured stroke means nothing without the specs to match it against. Lie, loft, toe hang and length are compared model by model — so the recommendation is a genuine fit, not a category guess.

Your inventory, our reference data

The database is cross-referenced with your live ERP stock. The customer is shown the right putter that you can actually sell today — and every new release is already documented when it reaches your floor.

Fits any retail environment

Wall-mounted Putter Experience display unit

Wall-Mounted

Space-efficient flat display anchored to the putter wall. Integrates directly into existing retail fixtures with minimal footprint.

Freestanding Putter Experience kiosk

Freestanding Stand

Self-supporting kiosk that can be positioned anywhere on the floor — putting green, entrance, or demo area — without permanent installation.

Green-integrated Putter Experience setup on mast

Green-Integrated

Display mounted directly at the practice putting green. Customers fit and test in the same location — highest engagement, highest conversion.

Putter Experience web fitting on laptop

Web / E-commerce

White-labeled fitting flow embedded into your e-commerce site. Customers fit online and are directed to the right putter — with live stock data.

Head to Head

Comparing other fitting solutions

Putter Experience

Tracks Club & ball + Posture
Time Under 15 min. No setup.
Staff Fully autonomous
Inventory Live ERP sync
Cost $499/month. All-in.

Competitors

SAM Putt Lab, Quintic, TrackMan, GCQuad

Tracks Club and ball data only
Time 30–60 min + setup
Staff Specialist or operator required
Inventory None
Cost $5,000–$21,995 + staff

Competitor figures are list prices published by each vendor as of September 2026. Prices vary by reseller and territory.

ROI Calculator

See the revenue impact for your store

Adjust your inputs

1
3
3
$200
20
$15

Putter Experience

Monthly revenue

$36,000

3 fittings/hr · 3 hrs/day
= 9 fittings/day · 20 days
= 180 fittings × $200 margin

Competitor

Monthly revenue

$11,100

1 fitting/hr · 3 hrs/day
= 3 fittings/day · 20 days
= 60 fittings × $200 margin − staff

Your additional monthly revenue

+$24,900

+$298,800/yr additional per year

Pricing

Two ways to get it.

Both include the technology, not just the hardware.

01Leasing

$499 /month · 24 months

$150 hardware financing + $349 Standard licence

  • Complete hardware, Standard licence, support and warranty included
  • Cancel at any time with two months' notice
  • Own the hardware after 24 months for a $2,000 buyout
  • Then continue on the licence level that fits your business

02Direct purchase

$9,999 one-time

Approx. $3,000 hardware + approx. $7,000 for two years of Standard

  • Full ownership from day one
  • Two years of Standard technology access included
  • Updates, support, after-sales service and full warranty across the period
  • After two years, continue on the licence level that fits your business

Licence levels

Monthly Annual
Training Arc training mode only — training centres and coaching $199 $1,990
Standard Recommended Full fitting, recommendation engine and putter database $349 $3,490
Dynamic Standard, plus dynamic loft analysis $399 $3,990
Ultimate Everything, plus simulator and games $499 $4,990

Every active licence month extends the hardware warranty by the same period.

Included with every licence

Daily database updates

New releases and spec changes, every day.

Continuous improvement

Algorithms and experience refined constantly.

Cloud connected

Always current, no manual updates.

Dedicated support

Technical support and after-sales service included.

Warranty linked to licence

Active licence, active warranty.

Onboarding & staff training

Set-up and staff training included.

Operational within one hour of delivery.

Rolling out across several stores? Contact us for a multi-store quote.

Why Now

The market has changed.
The category hasn't

Your floor is a showroom for online discounters

Golfers test putters in-store, then buy the same model online for less. A fitted recommendation tied to performance data stops that. The golfer isn't shopping a putter — they're executing a match.

The fitting takes 45 minutes. The margin doesn't justify it

Unlike drivers or irons, you can't adjust a putter on the spot — lie angle, balance, and stroke arc all need assessment. That's a real process. But putter margins don't support a dedicated fitter. So the fitting never happens.

One fitting = one associate locked up for an hour

On a busy Saturday, no one runs a putter fitting — the opportunity cost is too high. Putter Experience runs autonomously. Your staff stays on the floor where the volume is.

Drivers have TrackMan. Putters have nothing

There is no universal putter fitting standard in retail — every store improvises. Retailers who deploy first will define the category in their market before a standard emerges.

We are not reinventing fitting.

We are completing it.

"Putting represents 40% of the game. It deserves 100% of the attention."

Ready to offer the fitting your customers expect?

Schedule a live demonstration and explore partnership terms.

© 2026 Putter Experience — A Runner Company